Why Advertise in a Community Newspaper?
Community newspapers continue to be one of the most trusted and influential sources of local information, especially in rural and underserved markets. Here’s why your business should consider advertising in The Greylock Guardian:
📢 Advertising Effectiveness
• 65% of adults say newspaper ads influence their purchasing decisions.
• 81% of readers engage with classified ads.
• 75% regularly read public notice advertising.
🧠 Reader Behavior
• Average time spent with each edition: 39 minutes.
• 73% of readers read all or most of the paper.
• 51.8% rely on community newspapers as their primary source for local news — nearly 4x the next nearest medium.
🤝 Trust and Engagement
• 71% believe their community newspaper’s accuracy is good to excellent.
• 75% believe local news coverage is good to excellent.
📉 Digital Gaps in the Market
• 45% of adults rarely or never rely on the Internet for purchasing decisions.
• 80% have never visited a local government website — they depend on print for critical info.
Source: National Newspaper Association readership survey
Contact us to learn how we can help you reach more potential customers at —
BeSeen@greylockguardian.com
(413) 441-5394
View or Download the Complete Media Kit:
Greylock Guardian Print Ad Specifications
Live Area: 10.125” wide × 11” tall
All essential design elements (text, logos) must stay within this area to avoid margins and cropping.
| Ad Size | Dimensions (W × H) | Notes |
| Full Page | 10.125” × 11” | Maximum printable area |
| Half Page (H) | 10.125” × 5.5” | Horizontal half-page ad |
| Half Page (V) | 5.0625” × 11” | Vertical half-page ad |
| Quarter Page | 5.0625” × 5.5” | Clean quarter block |
| Eighth Page (H) | 5.0625” × 2.75” | Horizontal strip ad |
| Eighth Page (V) | 2.53125” × 5.5” | Vertical column ad |
| Business Card | 3.5” × 2” | Sponsor shout-out or supporter wall |
Submission Notes
• Submit camera-ready ads as PDFs
• Recommended resolution: 300+ dpi
• Color format: CMYK or gray